Golf Brands Inc to showcase all-new Ben Hogan equipment range at PGA Show

PGA Professionals, golf retailers and the wider golf industry will be able to get a first look at the latest equipment launch from one of the most iconic golf brands in the world when they visit Golf Brands Inc stand at this year’s PGA Show.

Ben Hogan, the equipment brand that was founded by one of the most legendary figures in the history of the modern game, and is responsible for some of the sport’s most revered golf clubs, is set to make a welcome return to the PGA Show later this month, when its all-new range will be appearing on new owner Golf Brand Inc’s booth (#2301) from January 24-26 at the Orange Country Convention Centre in Orlando, FL.

For more than 70 years, Ben Hogan Golf has been synonymous with making the finest golf clubs and Ben Hogan’s latest range has made a triumphant return after Golf Brands Inc struck a licensing deal to resurrect the company that first introduced the Edge and Apex irons and has more recently launched a premium range of woods, irons, wedges, and putters, as well as a bespoke collection of golf bags and accessories.

Henderson, NV based Golf Brands Inc will show their first new Ben Hogan range to retailers at this year’s PGA Show, with the company having invested in a 50% larger booth in order accommodate the new equipment and the expected high level of interest from the golf retail industry.

The original Ben Hogan Company was started by Ben Hogan himself in 1953 with its stated goal to make the finest forged irons and that each club should look like a piece of fine jewellery. Golf Brands stated aim is to continue this legacy whilst raising the brand to new levels, introducing that level of quality to the next generation of golfers.

Hogan’s retail proposition will be combination of e-commerce and bricks and mortar retailers, with the equipment split into two sub-brands. The Ben Hogan Signature range will be the premium offering and will be sold both on the company’s website and also with select professional custom club builders globally. In addition, there will be the ‘Hogan’ range which will be sold through leading retailers and distributors.

The golf retail industry will have a chance to check out the latest range of Ben Hogan Signature and Hogan equipment at the PGA Show, when the company will have the full range on view.

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