NEW WOODWORM MOUNTAIN BIKE : 2010-07-26
Woodworm, one of the UK’s fastest-growing sports and leisure brands, has launched into the cycling market with a stunning new mountain bike.
Woodworm GXI Mountain Bike
Owned by leading sports e-tailer Sports PLC, Woodworm has been revolutionising the golf and cricket markets by offering high-quality products at factory-direct prices and the superb new Woodworm GXI bike signals its intent to follow suit in the cycling and outdoors sectors.
The Woodworm GXI is a feature-packed mountain bike with an 18.5inch lightweight steel frame, full suspension with ZOOM forms and 18-speed Shimano gears and Falcon shifters offering a super-smooth performance.
Powerful front and rear ‘V’ brakes provide a swift and ensured stopping response, while a neat quick-release system allows quick front wheel assembly.
When it comes to comfort, the Woodworm GXI doesn’t disappoint either. The MTB Style saddle with quick release mechanism and handlebars are both adjustable for height, while the soft touch handlebar grips provide extra grip and comfort.
The all-terrain tyre tread gives great grip off road and performs well on the road and additional features include alloy rim 26inch wheels, bell, reflectors, pedal reflectors and a middle steel kickstand.
The Woodworm GXI mountain bike is available from www.thesportshq.com for the outstanding price of just £129.99 and also comes in a 17.5inch frame and 24inch wheel version.
Launching the new bike, Woodworm owner Simon Millington, said: “We source our products from all over the world in huge quantities and by selling direct to the end user we are able to pass on massive savings by cutting out the often high profit margins of importers, wholesalers and retailers.
“Our goal is to provide consumers with great cycling and outdoors equipment at factory-direct prices, backed up by fast delivery and excellent online customer service. This new bike is absolutely brimming with hi-specification features and represents fantastic value.”
Sports Plc has built up one of the UK’s most successful online sports equipment retail businesses, especially in golf with its famous Forgan of St Andrews brand. The company acquired the Woodworm brands in 2008 and is developing it into an exciting cricket and leisure brand with a full range of equipment, clothing and accessories.
The company holds vast amounts of stock in its Midlands-based warehouses and has a huge team of customer service staff at hand to help with all queries.
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Media Contact: Craig Bousfield, Power Marketing UK Ltd
Tel: +44 (0)1832 274579, Email: craig@pmuklimited.com
Tags: marketing, mountain bike, public relations, Shimano, simon millington, Sports HQ, Sports PLC, Woodworm