GLENMUIR INTRODUCES SIX APPEAL TO NEW AUTUMN LADIES COLLECTION : 2010-07-28
Glenmuir, one of Europe’s leading golf apparel brands, introduces six superb new garments in a comprehensive Autumn/Winter 2010 collection for lady golfers – which comprises a rainbow of 239 stunning colour and product combinations.
The Glenmuir Ladies’ Collection offers a wealth of choice for women seeking to create a fabulous winter wardrobe, with a vast range of co-ordinating polo shirts, performance shirts, fleeces, luxury lambswool, merino and cashmere knitwear, wind shirts, waterproofs, trousers, shorts, headwear and socks.
At the helm of the collection are four fantastic new fashion sweaters, a long-sleeve Hi-Cool® performance shirt and ladies performance sweater – all available in attractive colour schemes from Glenmuir’s new seasonal palettes: New England Fall (earthy greens, browns and creams); Northern Skies (cool black, greys and white with a lilac highlight); and Blue Stone (contemporary blues and neutrals).
Ladies Fashion Lambswool Knitwear continues to be one of Glenmuir’s most successful categories and this season lady golfers are presented with three new products in a machine washable, lightweight 21gram lambswool for those who want a combination of warmth and ultimate wearability.
The ‘Glenda’ zip front cardigan (RRP £70) features a subtle stripe design in three gorgeous colours: Grey Mix/Purple/White, Blue Marl/Paradise Marl/Stone and Leather/Rust/Winter White. The scoop neck slipover ‘Guinevere’ (RRP £63) has a stunning multi-coloured diamond intarsia front panel and is available in three eye-catching designs with raspberry, airforce, navy and forest and sage greens as rich accent colours while the v-neck ‘Dilys’ sweater (RRP £70) features a contemporary and stylish diamond raker front with subtle but distinctive colouring.
The fourth of the new ladies fashion sweaters, ‘Bronwyn’ (RRP £63) has been knitted using a slightly heavier yarn, making it ideal for chillier days and features elegant ribbed detailing on the collar, body and sleeves, with Glenmuir’s classy woven tab at the left side seam.
Over the past seasons, Glenmuir has experienced significant growth in its performance range for lady golfers, so for Autumn/Winter this year it adds the brand new ‘Cerys’ long-sleeved model to its Ladies Performance Shaped Fit Shirts, featuring the renowned Hi-Cool® moisture management system.
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Hi-Cool® uses a soft-touch, stretchable cotton blend fabric which delivers rapid moisture absorption and quick-dry wicking performance, getting moisture away from the body as quickly as possible to avoid chill and loss of performance.
‘Cerys’ is available in three solid colour choices with panelling detail on the sleeves and body – Purple/Lilac, Stone/White and Leather/Winter White - priced (RRP £38).
Players seeking extra warmth and protection from winter weather without reverting to full waterproofs, often turn to Glenmuir’s Ladies’ Performance Sweaters and this sector has been boosted with the addition of the new ‘Emily’ machine washable, merino acrylic model.
The attractive sweater features Bionic-Finish® – a more ecologically sound water, oil and soil-repellent finish which uses nanotechnology to form a flexible ’skin’ on the surface of the garment.
This makes ‘Emily’ weatherproof while allowing exceptional breathability for on-course comfort (RRP £70).
Unveiling the new Glenmuir Ladies Collection, marketing director Brian Mair, said: “Ladies golfwear is a growing and important category for us and we are dedicated to introducing new products and technologies for female golfers.
“We find that increasing numbers of lady golfers like to have a winter wardrobe that co-ordinates across every item of clothing they’re likely to need, from cooler Autumn mornings or balmy evenings to full-on wet weather, so our collection embraces a comprehensive range of products, styles and colours to suit every situation.”
Finally, for the ladies looking for the perfect finishing touch, Glenmuir has introduced the ‘Meredith’ fleece headband in four colours to its Caps & Visors range and a ‘Fashion Pack’ of Socks in eight co-ordinating seasonal colour schemes.
GLENMUIR LADIES’ COLLECTION – OTHER KEY SEASONAL UPDATES
Shaped Fit Shirts:
Stephanie bamboo blend/lurex striped shirt – new Winter White/Rust/Leather/Golf colour in range of three.
Hayley long-sleeve rollneck in stretch cotton/elastane – new Lilac and Paradise options.
Fashion Cotton Sweaters:
Paula zip neck, ideal for layering – six colours includes new Rust model.
Skorts, Trousers & Shorts:
Nicola capri pants and Simone trousers – Teflon coated for protection and easy care, three colours co-ordinate with all other clothing.
Storm Bloc® Wind Shirts:
Storm Bloc® Gilet has Teflon Repel fabric protector. Four colours.
Storm Bloc® Par sleeveless windshirt with Teflon Repel for water and oil resistance
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Media Contact: Craig Bousfield, PMUK Ltd
Tel: +44 (0) 1832 274579, Email: craig@pmuklimited.com
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Tags: bamboo fabric, Glenmuir, golf advertising, golf agency, golf apparel, golf clothing, golf equipment, golf marketing, golf pr, golf waterproofs, public relations